Dec 13, 2009

Marketing ...search ...tags

Every website owner has heard of them, every search engine uses them, and if you are into SEO you just can't ignore them. Yes, we're referring to 'keywords'. Perhaps the most crucial aspect of search marketing are keywords, and choosing the most 'relevant' keywords can be the difference between success and failure of your web-based venture.

Search marketing and knowing your keywords

A keyword is a single word or a phrase which is used to help search engines index your site. Generally, keyword can be a one to five word phrase that can be used by people during search to find your website. However, choosing 'relevant' keywords for your SEO strategy is not easy. Some business owners tend to use keywords that are internally focused rather than being based on the kinds of searches people actually make. Other times, people tend to be almost 'careless' in researching their keywords and choose generic or irrelevant keywords that have extremely high competition. Some examples of generic keywords could be SEO, website, search engine, UK etc.

The best way to choose keywords for your business is by thinking like a person interested in your service/product. What type of word or words would they type in the search engine browser to find your offering? What are the qualities of your product or service? Answering those questions will better help you in choosing the best keywords for SEO.

Choosing the best keywords for SEO

Typically, there are many different methods to find best and relevant keywords and some of these steps are:


Finding words that people use to find product or service similar to your offering.

Keyword research tools such as google adwords, Keyword tool, Wordtracker, Trellian Keyword Discovery, etc., are tools that help you pick the most searched and relevant keywords for your website.

A keyword list helps you understand your target audience 'search psyche.' So, create a keyword list to find the best combination of primary and secondary keywords that:

Drive traffic to your website

Finding related keywords used for search on large and small search engines.

Discovering keywords using trend related tools such as Google trends & Google Insights
Discovering news, forums, and blog related keywords

Finally, remember that the main goal for choosing the best and most relevant keywords for SEO is to divert large amounts of targeted traffic to your site and stay ahead of your competitors.



Part of this article was taken from "John Hill" Website designer, seo uk professional and search marketing specialist

5 comments:

  1. Very useful post. I'm really trying to get focused on keywords this year. I'm working them into my posts more often as I can. Thanks for helping me to think about what words are most important to focus on.

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  2. This is one of those things I struggle with. Thanks for the info!

    ReplyDelete