Sep 9, 2010

SEO and Key Words

The first steps on how to optimize one page of your website very quickly with seo

1) Find keywords.
Pick a list of words relevant to your business. Think about which words are most likely to get people to find you. Then pick one word (or phrase) to use on one page of your site.


2) Put keywords in Page Title.
The Page Title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, keep it short.


3) Put keywords in Page URL.
Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page


4) Put keywords in Meta Data.
While the page metadata (Page Description and Keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. The description should be readable by a person and make sense and the keyword metadata should focus on your keyword or phrase - do not make it long, less is more.


5) Put keywords in your H1 text.
The H1 text is usually the title of an article or some larger bold text at the top of your page. Google and the smaller search engines can see this and they put extra importance on the words in the H1 text. Make sure your keyword or phrase is there.


6) Use keywords in the page content.
Putting the keyword in your page content also signals to search engines that the page is actually about the keyword and should show up in search results. I have heard from "experts" that you should use your keyword anywhere from 4-10 times. Just put it in naturally as often as seems natural.


7) Monitor your rank.
Give the search engines some time to do their thing (a few days) and then keep checking your rank to see what happened and track your progress.


In conclusion, the first step is all about keywords.

From an article by Mike Volpe

3 comments:

  1. thanks for all the information! It's very helpful! {:-Deb

    ReplyDelete
  2. Thanks Deb, I found this information interesting myself. Hope it's useful for you!

    ReplyDelete
  3. Thanks for all this information!
    It seems like you're very aware of those things!

    ReplyDelete