Apr 29, 2010


“Jade” is the generic term describing two distinct stones: nephrite and jadeite. While the two are visually similar, they are different in mineralogical characteristics. Nephrite and jadeite are both white in their pure state, with all colors caused by inclusions of other minerals. Jadeite is the harder and denser of the two, with a richer, more brilliant range of colors. For these reasons and because of its scarcity, jadeite is the most precious and sought-after type of jade. Guatemalan jade is jadeite.

That jadeite in serious quantity and in a rainbow of natural colors (no heat treatments or other enhancements are used in the Guatemalan jadeite) is being mined in Guatemala comes as no surprise to researching geologists and archaeologists who have long believed that all the native Central American ancient cultures - Olmec, Toltec, Mixtec, Zapotec, Aztec, and Maya - got their jadeite from Guatemala. In Jades of Mesoamerica, author and jade expert Fred Ward has compiled exhaustive research on Guatemalan jadeite used in the ancient Maya culture. He writes that discoveries of jadeite in the Motagua Valley area of Guatemala (also known as the Motagua Fault Zone) confirm the country as the source for most if not all of the jadeite used by Mesoamericans for three thousand years.

There are some visual differences in the jadeites of Myanmar and Guatemala, the most obvious of which is color. Although some individual pieces of Guatemalan jadeite cannot be separated from their Burmese counterparts (particularly after they are worked into jewelry), the majority of materials have distinct color and often textural differences. For example, the intense and highly saturated Imperial green of Burmese jadeite is not often found in the Guatemalan material. This does not mean it doesn't exist in Guatemala, rather it simply means that at this time, ongoing exploration has failed to produce any sizeable quantity of this highly desirable color.


Apr 21, 2010

SEO 101 Rules to Follow NOW!

Here are some SEO 101 rules you should always follow:

1. Keywords – Identifying keywords is most likely going to be the first step with anything you do. I always hear from people that they already know their keywords and then generate a list for me that have 10 or so relevant keywords. I then take that list and generate a few hundred or so. Don’t assume you know your keywords because there are always different variations that people are using and if you miss out on those words you could end up missing out on a lot of valuable traffic. And ALWAYS make sure the keywords you select to target on each page of your website are 100% RELATED to the great content you have written for that page.

2. Patience – If you are looking for results tomorrow I wouldn’t even try to attempt search engine optimization for your business. SEO is something that requires a great deal of time and effort. Results are carefully monitored over a certain period of time. Generally it takes 6 months of aggressive search engine marketing efforts to start seeing some sort of positive results. Anyone that tells you otherwise is lying or trying to pull a fast over you.

3. Rankings are Not Everything – Sure the end game for your SEO is to get your website ranking for your popular industry search terms but don’t be discouraged when your website is not number 1 in the search results. Rankings are not the only byproduct from search engine optimization. There are many other positive things that occur from conducting search engine marketing efforts. You want people to bump into your articles and press releases and not just your website.

4. Don’t Cut Corners – If you think that an effort you might be doing might raise an eyebrow with Google or any of the other major search engines avoid doing it at all costs. General rule of thumb is that if you think it might jeopardize your website’s rankings it could very well affect you down the road so you are better off just avoiding the situation.

5. Content, content and more content – Content is probably one of the most important factors when it comes to SEO. Good content will always go a long way. Whether it is content in an article, press release or even a profile it is always important to put 100% into any content you are writing.

These are just the basic SEO 101 rules to really always keep in the back of your mind. As your business grows you will learn other basics that you will end up carrying throughout the lifespan of your search engine marketing campaign.

By Nick Stamoulis of Brick Marketing

Apr 15, 2010

The winner for the $15.00 gift certificate is...

After a random draw from your entries from my blog as well as the thread, Julia ( sugareaterATgmailDOTcom) is the winner for the $15.00 gift certificate from my etsy shop with free shipping.

This was her response.
"I like the Classy black leaf and jade necklace - Romancing the stone best, I love green things, and plants especially! "

She will be contacted and if I receive no response within 1 week, I will pick another winner.