Dec 29, 2011

15% sale on all jewelry


Sep 21, 2011

15% reduction sale

15% reduction on all purchases. Enter the coupon code "SPECIALRATE" in the coupon box at checkout and your purchase will automatically be reduced.

Aug 29, 2011

Searching by relevancy, default search on etsy

Etsy's Relevancy Default Search Explained

By Cindy of the Etsy Alberta Street Team

As of August 9, the default search on Etsy is sorted by "most relevant". It is not currently a sticky search, so even if you change it to “most recent”, it will revert back to relevancy, & all new visitors will see relevancy as the default.
The official announcement is here:

Relevancy is largely based on:
1) titles
2) tags
3) most recently listed

There are also undisclosed factors.

Relevancy is NOT currently based on:
-The new attributes (style, occasion etc.)
-Tag order
-Number of listings in a shop
-Number of hearts or views the item or the shop has
-Any personalized search elements

Key things to remember to be found under a relevancy search:

1) the search terms should be in your titles AND tags. This is major change from the most recent search, where you did not need to repeat title words in your tags
2) some preference will be given to matching search strings. If someone searches "blue baby blanket", listings with "blue baby blanket" in that order in both the title & the tags will get some extra weight in the results
3) some preference will be given to the beginning of the title, so your most important keywords should go there

Other points:
- recency obviously no longer has the weight it used to, but some people will switch the search to most recent, & others will browse categories, which are sorted by most recent. In addition, the most recently listed items are shown across the top of the most relevant search. In practice, the larger the search in relevancy, the more recent the top ranked items will be. Therefore, renewing has some impact. Renewing gives you a very brief bump in most cases, then you drop back.
- in general, Etsy’s new title-writing recommendations match Google more closely than in the past, so you don't need to choose where to be relevant
- the search results are not supposed to show more than one listing from a shop on the first page of results unless it is a very small search, but after that you do see repetition.
- many of the tricks that worked for relevancy a few months ago - fewer tags, one-word tags only - do NOT work now.

How to Optimize for Relevancy:

REMEMBER, even if you have some searches that bring you a lot of views, we all get a significant amount of traffic from less common searches too; most websites get most traffic & sales from the more random searches. If you have a lot of items that are similar, you should change up the listings to match other searches, not just the most common one.
When choosing words to optimize around, I am doing one type of item in my shop at a time. So, I choose “memory wire bracelet” or “labradorite necklaces”, & do the keyword research by looking at my Etsy Shop Stats, my Google Analytics (under Site Search), the Google Keyword tool:
& the Etsy suggested searches. Then I optimize each item slightly differently, depending on the existing title & tags, if it gets Google hits or not (if so, I will not change the title at all), & the attractiveness of the photo. I try to optimize the best photos for the largest searches, although sometimes you don’t have much control over that.

Take your time, & keep checking your stats to see what is working. Search engine optimization is an ongoing job, not a one-shot deal. And the Etsy search will likely keep evolving, so some of this advice might change in a few months.

Jul 18, 2011


Until the end of july I am offering a 15% discount on all purchases. Visit my shop and if you make a purchase, enter the coupon code "CHRISTMASINJULY" in the coupon box at checkout to receive your reduction.

Jul 2, 2011

Jul 1, 2011

And the winner is.............

The winner of a silver bracelet with mother of pearl for the June giveaway is Samantha.
She wrote on June 10th, "I love the Asymmetrical necklace with silver, onyx , shell and black leaf"

Thank you to everyone who participated in this giveaway!

Jun 1, 2011

June Give away.

Win this beautiful bracelet. The draw for the giveaway will be held on June 30th, last day to enter is June 29th.

To be eligible, visit my etsy shop and then come back here and post a comment saying what is your favorite summer item from my shop. For a second entry to the giveaway, post this giveaway on your blog or on facebook with a link and include the link to your post here in a second comment.

Please make sure to leave an email so I may reach you if you win. You will have up to one week to reply or another winner will be picked.

Thanks and good luck!

Gagnez ce magnifique bracelet.Le tirage aura lieu le 30 juin. Pour être éligible, rendez-vous à
ma boutique etsy et revenez ici et laissez un commentaire disant quel est votre item préféré de ma boutique pour l'été.
Pour une deuxième chance au tirage, inscrivez un lien à ce tirage soit sur votre blogue ou sur facebook et laissez un autre commentaire
ici avec le lien.

SVP laissez-moi un courriel ou un endroit ou je pourrai vous joindre si vous gagnez. Si je n'ai pas de nouvelle après une semaine, je choisirai un autre gagnant.

Merci et bonne chance!

May 9, 2011

How to get more visitors to your blog

A blog allows you to gain visibility and is a great access to any business. Sure content is definetely important but there are also other ways and strategies you can apply to your blog posts to help you gain more traffic.

The title of your posts are all of equal importance.

Starting a post with how to is a gret strategie
Use relevant keywords people are searching for
Be specific
Be original and unique
Have give aways

Your content should be easy to read so that visitors can quickly decide that your content is worth sharing. Most internet users don't like wasting their time and are often impatient.

Using lists is usually very helpful to most people.

Your Content should be Search Engine Optimized (SEO)

If you want people to find your blog, seo is certainly helps.

***Your title should contain not over 65 characters and the keywords should be as close to the front as possible.

***Your description should be a summary of the article that includes keywords. These keywords will be bolded in the search results when people search for them, which will attract their attention.

***Linking to other relevant articles in your blog is also helpful.

***Use social sharing buttons when possible to make it easy for your readers to share your content with their social networks in order to get you more readers.

***Link to other blogs and even add comments on that article you’ve linked to. If your comment was meaningful, you’ll get new visitors.

Apr 17, 2011

How To Optimize Your Facebook Privacy for Business

You can now use facebook lists to separate your personal friends from your business acquaintances, and here is a video to walk you through the process of setting up different profile lists in Facebook, and adjusting your Facebook Privacy Settings

Mar 12, 2011

New featured artist Tess from ScrapHappyLyrebird

Tess offers beautiful decoupaged boxes, chests, frames, mirrors and jewelry, as well as hanging plaques and more. Her work is unique and worth looking at.

Tell me something about yourself

My name is Tess, and I live in Quincy, Massachusetts right outside of Boston. I share an apartment with my husband and our animal friends; three cats, Sushi, Ophelia, and BabyCat, and dog Roland.
I love living in Massachusetts and am constantly inspired by my surroundings. Whether it’s antiquing in a small seaside town, apple picking, catching a game at Fenway, or just wandering around the historic downtown, there’s no where I would rather be!

How did you get started creating? Is it your full time job?

I’ve always loved crafting, whether it was needle-pointing, drawing, or floral arranging. It wasn’t until planning my wedding that I truly found my creative calling. I had a really specific idea of what I wanted for a card box and after exhaustively searching stores and the internet I decided that I would make it myself. I wanted something that looked like an old fashioned Hope Chest or travel trunk that a lady in the 1800s might have decorated with stamps, cards, letters, and other ephemera collected over the years.
A month later my dream card box came to fruition and an obsession was born!
Right now most of my time is concentrated on creating and selling my art.

What inspires you to create?

Just about anything antique! I collect cabinet cards (19th century photographs) and Victorian fashion prints. I love to imagine what life was like for the people in my old photographs and the kinds of objects with which they would have surrounded themselves. I try to make timeless, beautiful pieces that could have been part of these people's lives. Creating, for me, goes hand in hand with forging a material connection to the past. I absolutely need to create to feel alive.

How would you describe your creative process? What materials do you use to create?

Over the summer my husband brought home a big stack of antique music with lithographed covers for my mom (who collects the lithographs to frame). We found that there were so many falling apart pieces of music in the pile that weren’t useful to her so my mother suggested I use them in my decoupage projects.
Since then old sheet music has become the primary material in my decoupage. I love it because there is so much history, art, and culture packed into each piece. Sometimes just a phrase in a song will inspire a whole project, or a little advertising slogan on the back makes the perfect pendant. I let each piece decide the direction of the project and then go from there. I have fun pairing the music pieces to a variety of wood objects, as well as different paints and embellishments. Most of my ideas live as a jumbled existence in my head and aren’t fully formed until I lay out all my materials in front of me.

Apart from creating, what do you enjoy doing?

I enjoy playing the violin, antiquing, napping in a pile of cats, cooking, baking, and eating.

How do you get the word out about your shop and your work?

Hands down word of mouth is the best publicity for me. Right now my marketing campaign is basically my mom…she is always wearing my jewelry and buying my music themed items for friends as gifts. Being a musician herself, she knows a lot of people in the local music community and has really helped spread the word about my stuff.

Where we can find your art?

Right now I sell exclusively through my etsy site and local craft shows. My website is and I will be eventually offering my products there as well.

Jan 4, 2011

A few points about customer service


We all know that a happy customer will tell one or two people, an unhappy one will tell 10... It pays to keep your customers happy.

Thank your customers for their order, and check their address to avoid mistakes.

Welcome them to your mailing list.

Send them a convo notice telling them their product has been shipped.

Customers have come to expect these courtesies, but not everyone online bothers.

You can even add an element of surprise to these customer-service messages.

Follow up, ask if they have received their purchase, if everything is to their complete satisfaction or if there's anything further you can do.Just because your customer receives the order does not mean that your work is done.


Listen or read carefully what the customer has to say - Listening is the first step to understanding. If you don't listen, you'll never find out the customer's problem. Understand their frustration and let them know you heard what they said. After the emotions subside they'll be in a more receptive mood for advice or whatever decision you have come up with..

Pay Attention - Multitasking is great for productivity, but never forget that the customer you're dealing with is your top priority. Listening isn't just about hearing what they say, it's hearing all of what they have to say. Get a big picture view of the issue and a more comprehensive solution can present itself.

Apologize - Even if it's not your fault, apologizing and taking ownership of a problem is one of the fastest ways to defuse an emotional situation. You don't have to assume responsibility to truly apologize. Saying you're sorry the screw-up occurred doesn't mean it's your fault, it says how you feel about what happened.

Focus On Solutions, Not On Blame - Never put the blame on someone else , instead focus on finding a solution that will work.

All customers are all different. Finding the right solution to their problem starts with knowing what they want and need.

When appropriate, have fun with the customer. If they're smiling, you've done a good job.

Jan 1, 2011

Happy 2011!

A very happy new year to all! Best wishes, love, happiness and health!